How the founder of KX Pilates disrupted the fitness industry

Aaron Smith was just 26 when he returned from London with an idea to transform the fitness industry.

Living and working abroad as a personal trainer and sports scientist, Smith discovered dynamic pilates in London and immediately knew he wanted to bring the style back to Australia.

In 2010, Smith founded the KX Group by establishing the first KX Pilates studio in Malvern Victoria. He had no formal business qualifications and was totally following his gut instinct that his idea could make a massive mark on the fitness industry in Australia.

Smith wanted to improve the sector with a boutique workout style that combines creative flare with a modern sense of style.

Japanese for "change for the better", the Kaizen eXperience or 'KX' is a philosophy that focuses on small and ongoing movement. Smith's centres offer a fast paced, high intensity, body-toning workout in 50 minutes.

After his initial success at Malvern, Smith opened a second and then a third KX location. Realising the potential of the brand, Smith decided to franchise the model in 2013. Now, KX has 42 studios across Australia. Read more

David Simmons - Business News Australia -  7 April 2018