How can I improve my business’s online presence?

Significant changes in the marketplace are the result of new technology trends. Over the past decade, new technology and online inventions seem to be introduced every week, with impacts on 21st century businesses, our lives, and shaping our digital future.

Technology has transformed the way businesses approach their customers, allowing SMEs (small to medium enterprises) to adapt the latest digital products to compete with larger organisations, and develop competitive advantages. Web technology now holds a key role in strategic planning to aid businesses in creating a strong online and branding presence.

The ease of creating websites and use of social media helps small businesses tap into new economic markets, reaching regional, national and international audience, allowing small businesses access to affordable advertising.

The myriad social media platforms and mobile applications also improve communication processes between organisations and their consumers, enabling customers to provide a feedback. When positive, this feedback acts as strong word-of-mouth referral advertising, and when negative, gives businesses the opportunity to learn, improve, and repair a damaged relationship to create a satisfied lifelong customer.

Many artists with fledgling businesses lack the know-how to take their business from the basics to a leader in the field with an engaged online following. Leesa Watego, founding partner and manager of Iscariot Media and successful businesswoman, talks through setting up an online branding and social media presence in tomorrow’s workshop for Aboriginal and Torres Strait Islander artists. This workshop will help participants establish a strong online presence for their business, improve their service offering online, and reach new customers.

There are just a few spots remaining, so book your ticket now ($15 per person) to set up the building blocks for your business’s digital future at

If you’re not an Indigenous artist but would like more info on the online tools available to build your business, Business Studio membership is free and gives you access to a great range of resources and business support. Plus, check out the Business Studio online hub as a starting point, or come along to our fortnightly lunch box forums to learn more insights and network with other entrepreneurs.


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