How Brisbane coworking community River City Labs is getting members to think about their personal style

Gina Baldassarre - Startup Daily - 25 July 2018

The startup founder or employee’s uniform of jeans, t-shirt, and sneakers is easy, cheap, comfortable and, if you’re like Mark Zuckerberg, an automatic choice made each morning that helps maximise brain space for life’s more important decisions.

Explaining in 2014 the t-shirt he wore each day, Zuckerberg said, “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.

“I’m in this really lucky position, where I get to wake up every day and help serve more than a billion people. And I feel like I’m not doing my job if I spend any of my energy on things that are silly or frivolous about my life.”

Fair play to Zuckerberg – he is worth more than US$77 billion, after all – but developing a style beyond the usual startup uniform doesn’t mean wasting time on the silly or frivolous.

This is the lesson Kim Trinh, the head of public relations and marketing at Brisbane coworking community River City Labs, has been teaching members over the last few months. Read more