FROM ‘HEADACHES’ TO ‘WOW’ MOMENTS: BUZINGA’S MD ON GROWING A ‘COOL’ MOBILE APP DEVELOPER

Named one of Australia’s ten coolest tech companies, two years running, Buzinga App Development was co-founded by Melburnians Graham McCorkill and Logan Merrick to build a mobile app that had failed to attract a technically capable developer.

While that particular app has yet to be realised five years on, the start-up’s success is anything but a pipedream – with an award-winning design portfolio that boasts several chart-topping apps for its clients, it has averaged 30% year-on-year growth.

McCorkill spoke to Dynamic Business about pushing the boundaries of technology to create ‘wow’ moments for the end user of Buzinga’s apps; his desire to work with clients who wants to change their customer’s lives; the importance of being transparent with staff; the rash decisions that have caused him headaches and why not having a mobile strategy puts businesses at a disadvantage.

DB: WHAT IS THE CORE SERVICE BUZINGA OFFERS CLIENTS?

McCorkill: We pride ourselves on being Australia’s leading user engagement-focused app agency. Our specialty is designing and executing intuitive mobile experiences for businesses, big and small, looking to scale and create a standout presence for them. Our core service is end-to-end product design, development and ongoing optimisation. We begin by working with businesses or individuals to first refine strategy, then design a killer product to meet their objectives, followed by the build, launch and ongoing optimisation. Read more

James Harkness - Dynamic Business - 9 June 2017