You may have noticed some changes recently. A new brand, this new blog platform, and a new website are some of the big changes we’ve made over the past 18 months or so.
The brand all yours came out of an extensive process including consultation with staff and stakeholders, our own market research, and data from the first national study of the market for arts and culture – alongside our strategic planning process.
In the end, it became really clear that what staff believe, universally, is that everything we do is for you and everything we collect and hold actually belongs to you.
Our new brand simply articulates that deeply-held commitment. In a way, our new brand is really our old brand rediscovered.
What do you think?
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