Grab people’s attention first

"Have you ever attended a meeting where the presenter was so boring that you started to nod off? This somnolent situation occurs when a speaker aims his message at just your ears, at which time your eyes soon figure out that they have nothing to do and so they go closed for a while. I was a lively 21-year-old sales cadet rep when I first encountered such a speaker, and I know you won’t believe this but the man in question was our national sales manager! Imagine that; the number one salesman in the company was so bad at ‘presenting’ he probably couldn’t have even led in silent prayer." Read more

John Lees, Grow your Business, 8 Dec 2015