ENTREPRENEURIAL SUCCESS IS IMPOSSIBLE WITHOUT CREATIVITY: ‘ZIG WHEN OTHERS ZAG’ AND MORE TIPS

When it comes to building businesses, coming up with an idea is only half the battle. It is, however, a necessary key ingredient. Creativity is essential to entrepreneurship – so much so that the two terms are almost synonymous: an entrepreneur is by definition an agent of change. And for change to exist there must be something new that’s introduced.

Knowing that creativity is a key ingredient for entrepreneurial success and being able to put it into practice are two very different things. Fortunately, thinking creatively is something that you can practice and get better at. Over the years there have been a number of strategies that have worked for me that I’ve summarised below.

The first step is to ‘think different’. Apple may have coined the phrase, but the mentality can apply to creative thinking in every domain of life and across every industry. It sounds cliched, but this simple adage can be an effective reminder that creativity requires unique thinking.

By believing in your own convictions, especially when they diverge with accepted wisdom, you might find opportunities for change that others have overlooked. Try and zig when others zag. Read more