DOING THINGS THE HAPPY WAY IS THE KEY TO SUCCESS FOR ADL PROTEIN BRAND

SEEING a gap in the market for protein powder that's suitable for women, as well as organic and tasty, the founder of Happy Way started down a path that's only proved fruitful.

Ben Germein and Hien Nguyen (pictured) are the Adelaide based co-founders of popular superfood supplement brand Happy Way.

The product is made out of grass fed whey, and packed with superfoods like chia seeds, matcha powder, and coconut flour, which helps it stand out from the cluttered market of proteins supplements.

The two started the business after working in the health and fitness industry for a number of years. Germein's history has seen him owning 11 Antyime Fitness gyms around Australia, and Nguyen has been working in women's health for 13 years.

The group, proudly based in South Australia, now sells Happy Way product around the world. The duo recently opened a warehouse in the United Kingdom to keep up with the product's demand in Europe.

Being good friends with online megastar Ashy Bines has given the brand a boost to the international stage. Germein and Nguyen recently joined the influencer in May this year when they joined Ashy on her Squad Tour in London. Read more

David Simmons - Business News Australia - 10 Nov 2017