Crowdsourcing app Snooper secures $1 million in funding ahead of overseas expansion

Benjamin Savona - SmartCompany - 3 May 2018

Australian crowdsourcing platform Snooper has raised $1 million in funding as it looks to break into overseas markets.

he funding round was led by Sydney-based Microequities Venture Capital Fund, which is no stranger to funding Australian startups.

Shaking up a relatively undisturbed market, Snooper helps brands and retailers collect real-time customer data by uploading “missions” for customers to complete.

“Missions” can vary from mystery shopping to completing consumer surveys, are are made available by retailers via the Snooper app.

Snooper attempts to provide a cost-effective alternative for brands and retailers to monitor the execution of sales and marketing strategies in real time.

In close to 18 months of operation, Snooper has built up a userbase of 25,000 active users in metro and regional areas, including remote locations such as Alice Springs and Magnetic Island in Queensland’s north, and is reporting a 20% month-on-month growth.

As is often the case with paid crowdsourcing apps, Snooper’s best users are not merely earning some spare change but making close to $1000 per month. Read more