Conversion : how to convert prospects into customers using targeted, personalised marketing automation strategies (book)

Author: Justine CoomePacked with invaluable marketing insights and strategy, this book will teach entrepreneurs and business owners how to replace high-touch, repetitive manual marketing with optimized personalized automated marketing programs. This book provides a simple step by step framework that will walk you though planning, strategy, design, development, automation and measurement for your automated marketing programs. This book takes the successful techniques used by large corporations with large marketing teams and budgets and makes them understandable and achievable with a small business budget.Read this book in the Business Studio