Content Marketing in Australia 2016: Benchmarks, Budgets and Trends

"Compared with last year, for-profit Australian marketers reported higher levels of effectiveness this year with the content marketing tactics, social media platforms, and paid methods of content distribution/promotion they use. Even so, many are particularly challenged with producing engaging content; accordingly, a high percentage cite it as their top priority for internal content creators over the next year. The annual content marketing survey, from which this report is based, also revealed new insights into areas such as content marketing maturity, organizational clarity around content marketing success, frequency of meetings, and more. And, as we found last year, having a documented content marketing strategy has a positive influence on effectiveness." Read the report

Content Marketing Institute