Chaos monkeys : inside the Silicon Valley monkey machine (book)

Author: Antonio García MartínezThis book presents a gripping and insightful account from inside the secretive world of Silicon Valley's most powerful players. This book tells you how to and how not to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, this book unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital privacy, the author shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry. Read this book in the Business Studio