Businesses missing out on sales by using outdated stereotypes of motherhood: Study

"Businesses have the potential to increase sales and unlock growth by rethinking the way they market to mothers, according to a global study by Saatchi & Saatchi.

The advertising giant surveyed close to 8000 mothers with children that ranged in age from newborns to 17-year-olds in in the US, UK, Mexico, India, Italy, China and Germany.

The Moms & Marketing study found that on average, half of the women surveyed believe marketers do not understand them." Read more

Eloise Keating SmartCompany 11 Jan 2016