Date: Wednesday 11 April 2018

Time: 12.30pm–1.15pm

Where: Business Studio, level 1, State Library of Queensland

Growing your passion and purpose into a business

“I wanted a Gucci style handbag with a Thank You Water story. You know, something that was gorgeous, good quality and luxurious, but also ethically made. I also wanted the brand I was purchasing from to make a positive impact in the world. I couldn’t find what I was looking for, so I decided to create it. In

that moment ZURII was born.” Patrice Gibbons, founder, ZURII

Patrice Gibbons took her passion for social change and a love of shopping and fashion and turned them into a business. As the founder of luxury leathergoods label ZURII, she is big believer that purpose and social impact should be at the heart of every business.

Patrice will share the story behind her label and provide an honest, realistic, behind-the-scenes look at what it takes to start a business from scratch, with no relevant industry experience and how to weave your passion and purpose into it. She will also share the five top things she wishes she had known before embarking on this journey.

Our Business Studio lunch box forums feature a new speaker each fortnight.

Business Studio membership is free and gives you access to a great range of resources and business support. Visit the team on level 1 to sign up now.

Find Business Studio recommended books and resources in the Library Shop.


Relevant resources from the State Library Collection:

Chapter one : you have the power to change stuff / Daniel Flynn.

Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) / Seth Godin


Missed this forum? See what happened on Twitter with the Wakelet here!

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