Become a Superhero to Customers, and Watch Your Brand Soar

"Customer satisfaction is a four-letter word these days. It’s also the new bare minimum. All “satisfaction” means is that your client only has one wandering eye and one foot out the door. What your prospects and clients are looking for is a superhero -- specifically for you to be their superhero.How do I know this? Our society is fascinated with superheroes. There are 29 superhero movies slated to hit the big screen over the next four years. “Be a superhero” was even the theme of a national recruiting conference I recently spoke at." Read more

John Brubaker, Entrepreneur, 30 July 2015