AUSTRALIAN BEAUTY BRAND, BABE AUSTRALIA, BUILDS OVERSEAS PRESENCE WITH THE HELP OF EFIC’S EXPORT LOAN

Efic’s Small Business Export Loan helped Victorian-based beauty product business, Babe Australia (Babe), deliver on three purchase orders in the US and Mexico and continue to build brand presence overseas. 

For Kim Peirce, Founder and Director of Babe Australia, the move from being a management consultant in the oil, gas and mining industry to starting up her own beauty care and product business was a natural progression. 

“I was turning 40, I was in corporate and it was going to be now or never. I had always wanted to do my own thing and made the decision to make that change,” said Kim. 

Quitting her corporate job, and with the support of her family, Kim started four businesses – two in the tech space and two in personal care/wellness products. 

“The beauty products stuck and the tech sucked,” said Kim. 

“Babe was born out of a love for fragrance and essential oils, which I’d had since I was really young. The path is not too different, I guess, from mineral processing in a way. And essentially businesses are all the same, it’s about running cash and managing everything within an inch of its life like a project and not leaving anything to chance,” said Kim.  Read more

Dynamic Business - 6 June 2018