Aussie skincare tech on show at CES Las Vegas with Olay

An Australian smartphone skincare analysis technology developed with the world's largest consumer products company is being showcased at innovation conference CES in Las Vegas.

Perth-based OBJ (ASX:OBJ) reached a patent and know how license agreement for its electro-magnetic technology with Procter & Gamble (P&G) in March last year.

At the time, OBJ managing director Jeffrey Edwards (pictured) claimed the platform brought a "very new and exciting approach" to skin care advancement across all market channels including online sales.

Greater market reach is now in OBJ's sights with products based on its development - also known as In-Field Programmable Array Technology - on display at the International Consumer Electronics Show (CES), running from 9-12 January.

Edwards tells Business News Australia this is actually the first time P&G has had a stand at the event. Within its range there are two OBJ products on display - one is a magnetic power booster with the SK-II brand which was launched in 2014, and the other is a smart system for Olay to combine skin analysis software with new wand tracking technology.

"For the Olay brand we've done what we consider to be the world's first interactive skincare wand. Read more

Matt Ogg - Business News Australia - 10 Jan 2019