Apple is losing the innovation game, it can’t trap users anymore

"Not only is Apple suffering from a major lack of hardware innovation but it’s also being outdone in software and online, where apps reign supreme. It quite possibly signals the company’s eventual demise. The recent launch of Apple’s iPhone 7 was a quiet affair compared to the launch of the first iPhone a little more than nine years ago. January 2, 2007, was a revolutionary day for world telecommunications as the ailing Steve Jobs held aloft the new iPhone device to the cheers of adoring techies. Fast-forward almost a decade and not much has changed about the iPhone. The same cannot be said for the applications that iPhones and other phones run – here innovation is fast and furious." Read more

John Rice and Nigel Martin The Conversation 8 Sep 2016

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