ADINA JACOBS ON MENTORSHIP AND CHALLENGES

Adina Jacobs is an impressive woman. She is the Co-founder and Director of Product for STM Brands, a global company designing, developing, and producing lifestyle accessories for personal tech devices.

Jacobs has a background in product development and fashion and so it only made sense to start her own company.

Dynamic Business spoke to Jacobs about her journey and why mentorship is so important.

How did the story of STM Goods begin?

Back in 1998, my business partner Ethan and I were both working for the same fast fashion company. One day, he bought a laptop but couldn’t find a suitable bag that was protective, looked good and suited his lifestyle, so he used a padded envelope from the Post Office instead. He slid his laptop into the envelope and then put it in his normal backpack. We used to commute to work together and spoke about his troubles finding a good laptop bag, and we both realised that he couldn’t be the only one looking for that type of product, and that this could be a great business idea. And that’s how STM was born. Read more

Gali Blacher - Dynamic Business - 12 Oct 2018

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