The $8k digital agency quote that became a $60k nightmare: Stackla’s non-tech founders on the perils of a tech startup

"With skyrocketing bills, dwindling clients and two grim fundraising term sheets from potential backers on the table, Damien Mahoney and Peter Cassidy realised launching a social media start-up with minimal tech experience was probably, in retrospect, a little unwise. The pair had quit their jobs in sport journalism in 2012 to build a business around capturing and showcasing positive social media updates during events as diverse as grand finals to major corporate marketing campaigns." Read more

Rose Powell, BRW, 28 July 2015