4 UX mistakes killing your product (and how to fix them)

"You’re offering a great product that everyone should love… so why don’t they? Chances are, it’s not your product or service is built so much as your UX. Offering something in demand isn’t enough — you also have to offer an enjoyable experience with it. The product is merely a vessel through which you deliver a lasting experience. This is the science of UX design, and like other fields, it also has some typical pitfalls to watch out for." Read more

Jerry Cao VentureBeat 15 Sep 2015