The 3 Questions on every investor’s mind - in the order they think them

"There is a real misconception among entrepreneurs when pitching for capital that the number one ingredient an investor wants to see is a great return. Not true. Initially, anyway. Most smart investors are asking themselves three distinct questions, in a very particular order, every time they are assessing an opportunity. Understanding these questions and in which order to address them is the key to a good pitch." Read more

Jack Delosa BRW 12 Oct 2015