WHY BEING RESPECTED IN BUSINESS IS MUCH MORE PROFITABLE THAN DESPERATELY TRYING TO BE LIKED

Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each?

  1. Amazon (retail)
  2. Google
  3. Apple (tablets)
  4. Netflix
  5. Apple (smartphones)
  6. Amazon (video streaming)
  7. Samsung
  8. Facebook
  9. Amazon (tablets)
  10. YouTube

Yes, they are all in some way a technical product, but that’s not it. They are all companies founded by someone who saw an unmet need in the world and sought to meet it. As opposed to companies that research what consumers want next and then pretend their company is best at providing it. Which, alarmingly, is how most brands operate today. Read more

Mike Edmonds - Dynamic Business - 13 Mar 2018

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