WHAT STARTUP FOUNDER MIKE PRITCHETT IS STILL LEARNING FROM EXPANDING INTO THREE COUNTRIES

In the last year, I have expanded my company into three separate international markets: Singapore, the USA and the UK. While we have only officially launched in Singapore, I have spent enough time in each region to become aware of the massive diversity in culture, social protocols and ways of doing business that is unique even in seemingly similar cultures.

It is indeed no small feat, but expanding in three directions at once is possible if you have the dedication, passion – and the right people. Over the last couple of years, my staff and I have learnt something new about expanding our video business, Shootsta, every day.

As the co-founder and CEO, I have taken a massive leap of faith both professionally and personally overseeing such as colossal feat. Stationed from Singapore (our first operational office outside Australia) I continue to lead three full offices (Sydney, Melbourne and Singapore) while also planning how I will manage our foray into the US and UK.

While we still have a lot to do and will no doubt make many mistakes along the way, I believe there are a few critical steps that every founder/owner needs to know about before – and during–their expansion efforts. Read more

Mike Pritchett - Dynamic Business - 20 Nov 2017

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