What not to do when cold emailing potential clients

"Getting a response from your email prospecting can be hard work, so it’s worth spending some time to make your pitch to stand out above the rest.

However, there are a number of common traps and pitfalls business owners and marketers can fall into, according to sales strategist and Sales Strategy Academy founder Marc Wayshak.

Writing for Entrepreneur, Wayshak highlighted five tips for avoiding the “deadly” mistakes he sees salespeople and businesses make when trying to land more clients via email." Read more

Dominic Powell Startup Smart 16 Mar 2017