What To Do If Customers Aren't Buying Your Product

The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it.

No entrepreneur starts a company intending to fail—and yet about 75 per cent of them do, Why?
Some of them joke and say they simply ran out of money—or time. And while there are many reasons why companies fail, the fact is: companies fail if they don’t have enough customers. Without customers, a company can’t survive, let alone grow.
Here are some reasons businesses struggle to win customers, and what to do about it.
Unappealing products
Sometimes your product or service is just not appealing. Entrepreneurs don’t like to admit their baby is “ugly”. You developed it, you love it, but what if no one else does? Be brutally honest. Figure out what prospects don’t like, and change it to something customers will buy. Alternatively, think of the time and money you spent as a sunk cost, learn from the experience, disengage, and re-focus on something that will provide a better ROI regarding your time and talent. After all, we’re talking about your life, and you shouldn’t waste it trying to push a string. Read more
Jana Matthews - Entrepreneur - 12 December 2018