Unexpected lessons from capital raising

"In March 2015, I set about raising capital and secured a Series A round of $1.2 million for my workforce management start-up, Ento that I’d been bootstrapping seriously for three years. I thought I did my homework reading everything I could about raising money. I’d analysed hundreds if not thousands of deals over the past decade and followed a handful of rising entrepreneurs closely. Some of my good friends raised money and had shared their experiences. Perhaps I was overconfident but I went into the process feeling familiar and aware of the common gotchas. The types of investors I was pitching to were angels and venture capitalists. Here is what I learned..." Read more

Aulay Macaulay BRW 18 Sep 2015

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