Two decades in the making: New sports drink PREPD to take on the giants
After two decades of development, a new Adelaide-developed sports drink is finally ready to hit the shelves.
Developed after 20 years of medical research between Adelaide's Flinders University and Yale University, PREPD will launch to the Australian market today.
According to Orbis Research reported by Reuters, last year the global sports drink market was worth more than US$28 million, with major players including Gatorade, Powerade, Arizona and Monster.
The final stretch of the new hydration-boosting sport drink's development was guided by David Vincent, founder and CEO of Preserve Health - a company born from Flinders University's startup incubator.
PREPD works by using a unique resistant starch identified by researchers as a key factor in promoting hydration in the gut.
The drink is a two-part system, used pre and post-exercise, to complement sports drinks. PREPD Prime is consumed 6-18 hours prior to exercise, to promote better hydration when performing.
PREPD Recover is consumed immediately after heavy exertion to rapidly replenish fluid and electrolytes while boosting hydration in recovery.
Vincent claims the new drink is the first truly revolutionary sports drink to hit the market in more than 50 years.
"Research shows that a 2 per cent drop in hydration can reduce athletic performance by up to 30 per cent," says Vincent. Read more
David Simmons - Business News Australia - 7 November 2018