Stop talking, start influencing : 12 insights from brain science to make your message stick (book)
Author: Jared Cooney Horvath
Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvath's nearly 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working closely with organisations and schools across 4 continents, this book outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that sticks with and truly influences them -- regardless of the situation or circumstance.
Read this book in the Business Studio