Stay One Step Ahead of Your Competition

"Successful authors and marketers know their competition. This may seem obvious, but by keeping tabs on your competition, you are not only keeping yourself informed of changes in your industry, but you are also gathering information to help differentiate yourself. It’s important to note that I am not suggesting copying, but rather developing a keen awareness of your market. What do I mean by that? Before I entered this business, I immersed myself in the market, the books and other people in the industry, which helped me to differentiate myself in products, services and pricing." Read more
PENNY C. SANSEVIERI Entrepreneur 3 July 2016