'Social' Savvy: How Brands Can Foster Companywide Social Media Transparency

People's relationship with social media is fickle. On the one hand, social networks empower us to forge connections across the globe, share insights, discover new points of view and most importantly, send selfies with dog filters. The role of social media in today’s culture, in fact, transcends its “social” aspect -- it has changed how we learn, bank and buy.

Yet for all of the power social media provides us, there is an equally powerful downside.

Since the inception of Facebook, companies have wrestled with the issue of social media when it comes to their employees. Although none of us want our employers to meddle with our online versions of themselves, our individual accounts are inextricably linked to the companies we work for.

Think about it: We see an intriguing tweet and immediately begin to wonder about the person behind the 140-character soundbite. Still curious about how this person got to be so funny/bold/smart/offensive/___(fill in the blank), we search for this person on LinkedIn and discover not only the name of his or her employer, but this person's professional role within that company.

Putting all this information together in our own social media posts/tweets could then lead to a very, very bad result. Read more

Aj Agrawal - The Entrepreneur - 1 May 2017