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SLIM SECRETS ARE CHARGING FULL SPEED INTO 2018 FOLLOWING BIGGEST YEAR EVER

By Administrator | 8 January 2018

SLIM Secrets, one of the most well-known Australian health food brands, definitely deserved a cheat day following 2017.

The year panned out to be one of the group's most successful, and exciting, after Slim Secrets successfully pushed into Asia.

The brand's main goal in 2017 was to expand its global footprint at an aggressive level particularly in Asia.

Utilising local social media platforms like China's WeChat and Weibo, and by tapping into Key Opinion Leaders (KOLs), Slim Secrets' products are capturing a new generation of Asian buyers.

Beyond China, Slim Secrets has started dominating in Korea and Japan. The brand has seen a number of endorsements by Japanese media as a very on-trend product, and Google's head office in Japan is a major customer of the Aussie brand.

Sharon Thurin, the CEO and founder of the wildly successful fitness food brand, says a crucial element of the group's success overseas was getting influential brand ambassadors on board.

"My mission this year was to increase our global expansion," says Thurnin.

"Tennis hero Angelique Kerber and singer Avril Lavigne, who counts as one of China's biggest international influencers, have taken us further than imagined." Read more

David Simmons - Business News Australia - 3 Jan 2018

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