Seven ways to build credibility quickly and avoid falling victim to “slow startup syndrome”

"One of the greatest challenges for startups is building credibility quickly.

I’ve fallen victim in the past to “slow startup syndrome” – not because my idea didn’t have potential but due to a lack of buy-in from a core customer base.

The reality is that more often than not, if your customers don't know you, they'll need convincing before they're comfortable giving you their business. If your startup has little to no clout, chances are you'll achieve really slow uptake." Read more

Nader Luthera StartupSmart 7 Jan 2016