SafetyCulture, Canva and Vinomofo team up for documentary to bust myths about startup founders

Some of Australia’s most successful entrepreneurs have teamed up for a documentary that deep-dives into the world of startups, growth and hustling.

Produced by SafetyCulture founder and chief executive Luke Anear, and directed by Emmy award winner Patrick Moreau, The New Hustle is a documentary that features interviews and anecdotes from Canva co-founders Melanie Perkins and Cliff Obrecht, Vinomofo co-founders Andre Eikmeier and Justin Dry, as well as insights from Silicon Valley VCs Bill Tai and Rick Baker.

For Anear, the motivation behind the documentary was to “give back” to the startup ecosystem and inspire a new wave of Australian entrepreneurs.

“We all get asked every day to share our stories for people to learn from them,” Anear says.

“There’s this tech revolution happening, yet most people don’t know how it relates to them and how they can participate in it.”

By showing the process behind growing a startup, Anear hopes to encourage workers that might have been displaced from traditional mining and engineering jobs, as well as anyone looking for a career change, to consider entrepreneurship.

“A lot of people are fearful of technology – they think it means robots and less jobs – it’s actually the biggest opportunity of our lifetimes,” he says. Read more

Angela Castles - Smart Company - 29 June 2017