Queensland’s Creatively Squared matches businesses to creatives to develop custom visual content

Take a scroll through your Instagram feed on any given day and you’ll likely find pictures of impeccably styled homes, desks, gardens, cafes, beach towel and umbrella set-ups, and so on – you name it, there is sure to be a picture of it on Instagram that looks like it’s come from a magazine spread.

For businesses, creating and capturing these Insta-worthy set ups can do wonders for marketing. For those of us to whom styling doesn’t come as easy as 1, 2, 3, however, Queensland startup Creatively Squared looks to ease the path to the perfect Instagram feed by connecting clients to visual content producers.

The business was born out of an Instagram community started by Ruth Stephensen last year. As cofounder Scott Thomas explained, Stephensen had been taking part in photo competitions and perusing other online creative hubs, but felt that she needed something more motivating in order to truly challenge and spur her creativity.

“She started an account and invited up-and-coming businesses to sponsor by providing a prize and it just grew from there. It was unbelievable how many talented people were playing along each week just to challenge themselves and have fun,” Thomas said.

“After a while we noticed our sponsors struggling to generate quality social content on top of running their businesses, so we saw where the opportunity and gap in the market was, and Creatively Squared grew from there.” Read more

Gina Baldassare - Startup Daily - 22 Aug 2017