Profit By Design with Mark Hocknell [event]

Thursday, 14 July 2016 -  5:00 PM to 7:30 PM

The Edge - State Library of Queensland, Stanley Place, South Bank

Profit By Design with Mark Hocknell - Lean Business Strategies (Brisbane) - Meetup

Leverage from the power of customer spend dynamics and advocacy

Most leaders of start-ups and businesses put heaps of effort into developing their idea, building a team and/or attracting investors. When it comes time to launch, it's always: "sell as hard as you can..!".

Profit by Design, helps us to attract and keep the awesome customers we want. These customers are the ones that our values resonate with the most, so they spend more and become advocates of what we do.

Profit By Design with Mark Hocknell - Lean Business Strategies (Brisbane) - Meetup

Agenda

5.00pm     Networking

5.30pm     Keynote Presentation with Mark Hocknell (60-70 mins)

6.40pm     Q&A / Wrap-up / Networking

What you will get from this event:

• • How customer spend impacts profit

  • A clear understanding of the common pitfalls entrepreneurs experience with sales

  • How customer portfolios can be designed for maximum profit potential

  • An understanding to the Architecture of the Specific Customer Engagement

  • Conversation that Attracts and Keeps your Awesome Customer

  • How innovation adoption affects the success of your customer acquisition tactics

  • Why value propositions need to be (at least) at two levels