Presents for pets take centre stage as 'fur babies' get gifts

Puppy owners will routinely spend up to $400 on furry family members this Christmas and entrepreneurs such as IDPet founder Katrina Thomson are ready and waiting.

“The last two months before Christmas are around 45 per cent of our revenue,” Thomson says.

The Melbourne businesswoman knows the average size of a range of dog breeds off the top of her head, having developed personalised pet products in different sizes, including to fit even the smallest chihuahua.

This time of year, sales are all about Christmas stockings and festive outfits for dog owners.

“Our average sale goes up at Christmas time because not only are getting a collar, they will buy a little Santa sack with their name on it, a toy, a homemade treat that has been sourced here," Thomson says.

Thomson’s customers want that “boutique, local thing” to give to their pet over the holiday season and with fierce competition from bigger players, the “Australian-made” angle is key.

“People want something that’s safe, good quality, and made specifically for their dog or cat.”

The business, which hits around $250,000 turnover a year, is keenly aware of overseas competition for personalised pet products. Read more

Emma Koehn - Brisbane Times - 9 Dec 2018


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