Pinterest battles its 'woman problem' as social network prepares to list

Social networking platform Pinterest has an issue with how its perceived.

At a press conference in San Francisco as part of Salesforce's Dreamforce conference this month, Pinterest co-founder Evan Sharpe told journalists Pinterest was working to combat the impression the social network only catered for women.

"How many of you have heard that Pinterest is just for women?" he said. "You are not wrong, a lot of women love Pinterest and we are very grateful for that as a company. I just want to broaden your perspective a little bit, men are increasingly using Pinterest too."

When asked what Pinterest was doing to counter its 'women problem' he said "it’s a really great problem to have, and I don’t think it is a problem."

Female dominated

Pinterest enables users to post, 'pin' and search for photos of things they are planning to buy and do and is used by more than 250 million people around the world each month. In Australia, more than 3 million ideas are saved on Pinterest each day. Read more

Cara Waters - Brisbane Times - 7 Oct 2018


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