Pie in the sky: Getting in with the airlines

Landing an airline contract meant the world to the owners of Charlie’s Cookies. The boutique Melbourne cookie company had its hopes pinned on a deal, but constant knock-backs were starting to take its toll on company owner Jacky Magid and her husband Ken Mahlab.

Ken purchased the struggling cookie business 12 years ago for under $100,000. Three years later the business was tracking better but hadn’t found its growth strategy, prompting Ken to ask Jacky to step in and assist.

He hoped that a fresh set of eyes and her skills as a lawyer would help get the business to a more financially sustainable standpoint. She admits the decision to chase an airline contract was ambitious at the time, but still feasible.

“Our defining moment of growth was pitching to Qantas. I felt like if I could get my foot in the door there, it opened my eyes to what could be for our business,” Magid says.

“But I was getting constant knock-backs and I couldn’t understand the roadblocks at the time. I was a good listener, and I learnt how to seal a deal when I worked as a lawyer in a previous life." Read more

Nina Hendy - Brisbane Times - 18 June 2018


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