Peter Alexander’s six tips for budding entrepreneurs

"Bricks-and-mortar stores need to sell brands instead of products if they are to thrive in the digital age, according to pyjama king Peter Alexander. Speaking at a breakfast event hosted by the Victorian Chamber of Commerce and Industry in Melbourne this morning, the fashion icon reminisced about starting his business back in the 1980s on his mother’s dining room table. The entrepreneur, who sold his company back in 2000, also shared his thoughts on how budding business owners can find their own success, beyond just being “really good in bed”. Here are Alexander’s six tips for budding entrepreneurs." Read more

Broede Carmody Smart Company 7 Mar 2016