The new Insta-famous: Businesses go beyond well-framed perfection
By Administrator | 5 November 2018
Hazem Sedda spends two hours a day on Instagram, replying to hundreds of fans asking him about stock levels at his convenience store in Redfern.
"I would get between 100 and 150 requests a week," Sedda says.
The Redfern Convenience Store, which Sedda has run with his father since coming from Palestine to Sydney in 2003, has 14,000 Instagram followers.
That's a much smaller fan base than many Australian lifestyle brands, some of which have millions of followers. But Sedda says his presence on the platform has boosted the $1 million company's sales by as much as 30 per cent and turned the family business into a cult favourite.
"Honestly, being there is like owning the whole world. You can meet the really, really poor to the very richest people," Sedda, a qualified commercial pilot, says about running the business.
The store has gained international attention with its 'Customer of the Day' posts, focusing on the best stories from shoppers.
"I always centre it on a good story. People who do things for the community - I love to share their stories," Sedda says. Read more
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