Author: Bob Etherington
The thought of negotiating, striking a bargain, or god forbid, haggling, strikes fear in the hearts of many. This brilliant instructional guide, packed with anecdotes and advice, is written for all those people who are terrible at negotiating. Based on several years of practical and successful negotiating around the world, the approach adopted by the author in this book will help anyone seal deals on favourable terms. Written in Bob Etherington’s distinctive style (a combination of highly practical advice told in an entertaining fashion), this book is all you need to ensure you don’t lose out in your next negotiation. 10 reasons you must buy this book and avoid being ground to a pulp!
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