Marketing Stunts: The Risks and Rewards You Need to Consider

"Risk is crucial to the success of any startup. If you’re not disrupting the marketplace in some way, you'll find your likelihood of long-term survival pretty darn slim. The same logic holds true for marketing stunts: Some of the best have also been some of the riskiest. My own company, ASTRSK, for example, created a campaign for the meal delivery service, HelloFresh, which urged people to submit photos of fast-food receipts in exchange for the equivalent value in free, ready-to-prepare, healthy food." Read more

Elliot Tomaeno, Entrepreneur, 4 Aug 2015


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