The Marketing Power of Secure Payments

Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -- particularly now that so many customers have experienced card fraud or security breaches.

Here are a few ideas on how you can incorporate the fact that you offer secure payments into your marketing campaigns

Prove that you understand their concerns.

More than 40 percent of consumers surveyed by Auriemma Consulting Group (ACG) reported having personally experienced some form of credit card fraud -- and nearly half of them had fallen victim to it on more than one occasion. Your payment security isn’t just a value-added benefit to consumers who have experienced fraud; it’s a solution to a problem that they have experienced. Your business’s willingness to invest in payment security and make it a priority ensures that customers who buy from you can trust that their information will be kept safe. Read more

Kristen Gramigna -  Entrepreneur - 14 May 2017