The Marketing Plan Handbook : Develop Big-Picture Marketing Plans for Pennies on the Dollar (ebook)

Author: Robert W. BlySuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision; Position your business and services strategically; Research your market and target your ideal client; Integrate online and offline marketing; Put measurements in place to assess marketing tactics; Create an effective implementation schedule and Review and troubleshoot for future success and growth. Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.Read this book in the Business Studio