From lawyer to Matcha Maiden
Sarah Holloway was working as a mergers and acquisitions lawyer for King & Wood Mallesons when she discovered matcha.
Based in the Australian law firm's Hong Kong office and unable to drink coffee because of illness, she switched to matcha lattes.
The fine powder made from ground green tea can be traced back to the Tang Dynasty, where it was used by Zen Buddhists to help them focus during meditation.
"I got totally hooked and I didn't go back to drinking coffee," she says. After moving back to the law firm's Melbourne office Holloway struggled to get her matcha fix.
"You could only find it in Asian grocers with no English packaging and added sugar," she says. "There was noone that really tapped into the benefits for your adrenal system and metabolism."
The Matcha business that keeps growing and growing
Holloway and her boyfriend Nick Davidson tried to import their own matcha from Japan but could only get a 10 kilo bag.
"I thought if I sell one bag I can call myself an entrepreneur on LinkedIn and that's all that counts," Holloway says. "We Googled everything about how to start a tea business it was all so DIY. We launched through social media and did a little pre build up and it sold out in a week and we were blown away by how much demand was just sitting there." Read more
Cara Waters - Brisbane Times - 29 May 2017