JUST THE TONIK: HOW THIS FATHER-DAUGHTER DUO WENT GLOBAL WITH THEIR SUPPLEMENTS BRAND

James Harkness - Dynamic Business - 4 May 2018

Combining their expertise in marketing and pharmaceuticals, Queensland father/daughter duo Glenn and Pip Summerville have wasted no time in taking to the global stage with their natural elixir company. In the space of 18 months, Tonik has achieved 250% sales growth and successfully courted international stockists such as Gwyneth Paltrow’s Goop.  

Pip Summerville, who also heads up Base Agency, a boutique creative agency on the Gold Coast, spoke to Dynamic Business about being in business with her father, the strategies that have fuelled Tonik‘s early success and plans for the company’s future growth.

DB: How did you and your father come to partner on Tonik? 

PS: Tonik was born out of my desire to make natural health supplements easier and more convenient for health and beauty conscious individuals. I’d been drinking coconut oil and apple cider vinegar as a means of enhancing my health and wellness… but struggled not to gag due to the oily and acidic after tastes. Read more