How You Can Use In-Person Events to Help Your Online Business Explode

We’re living in an age of entrepreneurship in which you could, technically, build a business from scratch and rise to prominence without ever leaving your home.

But you may have noticed that your favorite business gurus, even those who work almost entirely online, hold a ton of in-person events. And for good reason!

I’m a true believer when it comes to holding such events, so much so that I’ve made it my own business. I even had the good fortune of working with Foundr to organize the launch party for its Kickstarter campaign and book release. It turned out to be a hit, but Foundr’s far from alone.

Truly any business can benefit from holding this kind of event. In this article, I’ll explain exactly why in-person events are so great for any online business, and then I’ll show you how you can use the power of events to become the next online success.

If you’re an introvert, like so many of us are, you may be asking, do we really need to venture outside and meet up in person? It’s certainly true that more and more of our learning and interaction is done online. I mean, when are we not connected to those five beautiful little bars? This is a really amazing thing, because it means we can reach out and work with more than just the finite number of people in our local areas. We can help thousands of people all over the world without ever getting on a plane.

Jade McKenzie - Foundr - 3 May 2017


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