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"There are points in every startup journey when things begin to look dire. Whether it’s the company running out of money, a key team member leaving, or the product losing market traction, emergencies are almost a part of the office furniture. When it feels as if you’re in free fall, don’t be afraid to pull the ripcord. Here are some of things founders often fail to do in an emergency." Read more
Kit Kriewaldt The Tech Street Journal 7 Dec 2015
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