How to make your podcast a No. 1 hit on iTunes

In April 2018 Apple confirmed that there are currently over 550,000 different podcasts online at the moment. That's a daunting number for anyone wanting to start their own podcast. With the market so big, it takes a lot of work to stand out from the crowd and secure a healthy audience (and make some dollars along the way).

For the uninitiated, podcasting has quickly swept in to replace the old and faithful medium of radio. Though podcasts have been around for over a decade, its only in the last few years that they've really taken off as a viable alternative to radio. The reason? Smartphones. We've all got one in our pocket and with public wi-fi proliferated and 4G speeds strong enough to support long bouts of listening, plugging into your favourite podcast is just as easy as dialling into a radio station. Plus you get to select exactly what you want to listen to, whenever you like.

Speaking at Hybrid World Adelaide 2018, Marc Fennell (from The Feed (SBS), Download This Show (ABC) - pictured) outlined how to make your podcast hit #1 on the iTunes charts. Read moreopen_in_new

David Simmons - Business News Australia - 27 Jul 2018